With digital-savvy millennial consumers constantly on the go and on the lookout for an enriching shopping experience, retailers are looking towards the future, utilizing technological innovations for an added personal touch.
Is brick-and-mortar dead? One could argue that it is, with harrowing reports of the “retail apocalypse” and imminent store closures chirruping about: House of Fraser went into administration before being bought out by Sports Direct for a cool £90m and Debenhams recently confirmed store closures. On the other hand, stores like Selfridges appear to be thriving amidst the retail woe having sealed a £300m investment in 2014 and completing a thorough store revamp. Perhaps the future of retail is not as bleak as it might seem and what it calls for instead is a clear strategy that adapts accordingly to meet the demands of customers and improve the overall retail experience.
During the early noughts, although still in its infancy, the budding internet opened a world of possibilities leading to the birth of a few of our favourite luxury e-tailers namely Net-a-Porter.com and Matchesfashion.com. Seeing the potential of the internet, Natalie Massenet started luxury online portal Net-a-Porter.com in 2000 that has since grown into one of the world’s premier online luxury destinations at the forefront of e-commerce luxury retail. Similarly, luxury boutique Matches Fashion that started with a single store in Wimbledon was quick to jump on the digital bandwagon launching Matchesfashion.com in 2006. This forward-thinking approach by co-founders Tom and Ruth Chapman was pivotal in Matchesfashion.com’s glowing achievement today with more than 90% of their sales accounted for through their online platform.
この記事は Marie Claire Malaysia の November 2018 版に掲載されています。
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この記事は Marie Claire Malaysia の November 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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