IT'S 9:30 A.M. ON A Wednesday in Pasadena, and it ought to be a sleepy morning on South Lake, there beside the Macy's and T.J.Maxx and Ross Dress for Less and various other retail establishments one might reasonably have thought had gone bankrupt, but more than 300 people have swarmed the sidewalk and many have been milling for hours. They were drawn here by the promise of what passes, at Erewhon, for a deal: the secular privilege of spending $200 on groceries to receive, in turn, a tote bag full of on-brand Erewhon goods (dragon-fruitrose pick-me-up beauty water, two kinds of avocado oil, beekeeper's immune spray), alongside the immeasurable spiritual privilege of being among the first inside the tenth location of America's buzziest grocery store.
There's a ribbon to be cut, though the threshold has already been crossed; last night, Erewhon summoned 400 influencers through sliding glass doors. Those influencers have already posted their "Get ready with me" TikToks ("I feel so grateful and blessed to have been invited to this"), attended the launch, gone home, set up their cameras across from their full goody bags, and posted their hauls ("Our new Erewhon hats? How cute? Literally so cute. We love."). At the grand opening, which follows the influencer event and precedes a "wellness event," there are, at any given time, several people walking the sidewalk and filming said line with their phones. There is a man holding up his phone and spinning for an aerial view of other people waiting. The very first shopper, Kathleen O'Heron, snagged her place at 5:30 and will have waited four and a half hours to get in. "Why?" I ask her. "Great question," she says. "Content."
この記事は New York magazine の November 06 - 19, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は New York magazine の November 06 - 19, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
The Truths and Distortions of Ruby Franke -The Mormon mother of six built a devoted following by broadcasting her family's wholesome life on YouTube. How did she end up abusing her children?
In 2015, Ruby Franke, a 32-year-old Mormon woman in Utah, became another parent sharing her family’s life on YouTube. The first video on her now-defunct channel, 8 Passengers, begins with old footage of her standing in a modest kitchen, her five children gathered around in anticipation as she cuts into a cake to reveal the gender of her sixth child. The video jumps to a scene at the hospital shortly after her new daughter’s birth. Resting in bed, Ruby cradles the baby and her youngest son, a serious-faced 3-year-old boy in blue overalls. “Can you show me where her nose is?” she asks him as he points. “Where’s her eyes?” When an elder son reports that the camera is almost out of battery, Ruby replies softly, “Go ahead, turn it off. That’s okay.”
623 Minutes With ...Dr. Thaïs Aliabadi - The Beverly Hills OB/GYN who delivers Kardashian and Bieber babies.
The Aliabadi formula has become very popular in Los Angeles of late. Aliabadi is big on preventive care. She uses the MyRisk genetic test, a tool that weighs personal and family history to calculate a patient’s risk for hereditary cancers; she listens to her patients carefully for signs of endometriosis and PCOS; and she assesses the ideal time to freeze eggs. Earlier this year, Olivia Munn credited Aliabadi with saving her life when those tests helped catch her breast cancer. When asked in an interview what her favorite thing about L.A. is, Rihanna said simply, “My gynecologist.” Aliabadi sees Olivia Culpo, members of various royal families, and the entire Kardashian-Jenner clan; she advised SZA to remove her dangerous breast implants and delivered Emma Roberts’s baby and, a month ago, Justin and Hailey Bieber’s son, Jack Blues.
A Shiksa Love Story
Erin Foster has spent the past decade turning her Hollywood life into content, to mixed results. Her new Netflix rom-com series, based on her own conversion to Judaism, might change that.
Hot Commodity
In Sally Rooney's novels, love is always being bought, sold, or reduced to tropes. But this is also what makes it real.
900 Lives of Tana Mongeau
Is one of the internet's most infamous chaos agents capable of cleaning up her act?
Soho Will Get a New Artists' Restaurant
Manuela, from the founders of Hauser & Wirth, is equal parts showroom and dining room.
How's the Hyssop?
Cafe Mado is a worthy return to locavore eating.
They're Not in Kansas City Anymore
Todd and Emily Voth's bold pied-à-terre in Herzog & de Meuron's \"Jenga Building\" drinks in the city lights.
Drowning in Slop
A thriving underground economy is clogging the internet with AI garbage-and it's only going to get worse.
"IT'S NOT COMPLICATED"
Ta-Nehisi Coates's writing on race fueled a reckoning in America. | Now he wants to change the way we think about Israel and Palestine.