Bohemian Rhapsody

Gucci’s creative director Alessandro Michele presents the brand’s eclectic, ‘70s-inspired spring/summer 2019 collection in the way he does best.

Since taking over as creative director in 2015, Alessandro Michele has constantly been making waves for Gucci. One might be hard-pressed to clearly define his aesthetic, which is inspired by a mix of unique contemporary and historical imagery. This has done wonders for the fashion house—Michele’s touch has made Gucci desirable to a younger audience without having to compromise the brand’s legacy.

His spring/summer 2019 collection was no different. Concluding Michele’s threepart homage to Paris (the pre-fall 2018 campaign was reminiscent of the city’s 1968 student protests while the cruise 2019 show was mounted at the Promenade des Alyscamps in Arles), the s/s collection was shown at Théâtre Le Palace. The venue was originally a theatre and dance hall in the 17th century and was turned into a nightclub in the ’70s frequented by the likes of Andy Warhol, Yves Saint Laurent, and Karl Lagerfeld. “I chose a small theatre that’s been the symbol of a different scene that doesn’t represent the French grandeur,” says Michele about the venue.