Often it’s assumed the appreciation of wine is a skill and pleasure that comes later in life, but Asian millennials are turning that notion on its head
As a millennial in the wine world, much of it can leave me feeling like a sapling in an old-growth forest. However, Asia’s wine scene (especially China’s and India’s) is throbbing with young blood. Known for their technophilia and willingness to embrace a new, personalised style of luxury, Asian millennials are in some ways the dream market the wine industry has been waiting for. Here, we dig into factors driving the youthful embrace of wine in Asia and suggest some wines to share with your favourite under-40s:
WINE IS HEALTHY(ISH)
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