Leader Of The Brand

Since 2002, Ferdie Ong’s Living Innovations has been changing the way Filipinos furnish their homes through a luxurious array of superbrands from around the world

A one-stop shop for the finer things in life: this is the long-term vision that Ferdie Ong has in mind for his company, Living Innovations.

Since 2002, the company has carried a stellar lineup that includes audio innovator Bang & Olufsen, European furniture firms Minotti and Dedon, and Gaggenau for exceptional kitchen appliances. In doing so, it has helped elevate the tastes of the local market, enabling customers to create beautiful homes that truly reflect their likes and preferences. But this was not always the case.

As Ong recalls, “When I started, I would spend the first 40 minutes with a client talking about the brand: its history and what it stands for. A lot of my clients did not understand why they had to pay so much for a piece of furniture. The market has come a long way since then.”