Could Make-up For Men Be The Next Frontier?
Robb Report Singapore|April 2019

The steady growth of the men’s grooming industry has meant that male skincare products are now considered an essential part of the modern man’s arsenal. Could make-up for men be the next frontier?

Renyi Lim
Could Make-up For Men Be The Next Frontier?

Why did men stop using make-up? In 10,000 BC, Egyptian men made liberal use of kohl powder to line their eyes and eyebrows, while Alexander the Great became a notable enthusiast of grooming, make-up and aromatics following his military campaign into Asia. The Iceni tribe of the British Isles were said to have dyed their bodies blue with woad before battle, while their Roman adversaries occasionally sported rouged cheeks and complexions whitened with chalk.

And yet, somewhere along the line, make-up for men fell out of fashion. During the Victorian era, it was labelled an abomination and considered the work of the devil. But make-up for men is back with a vengeance.

With the boom of the metrosexual movement in the 1990s and 2000s, major pharmacies in the UK began stocking ‘guyliner’ and ‘manscara’ to satisfy the curiosities of would-be Russell Brands and David Beckhams. The concept may have been novel at best, but they were onto something: where the high street cosmetics brands ventured, the luxury beauty industry soon followed.

この記事は Robb Report Singapore の April 2019 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Robb Report Singapore の April 2019 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

ROBB REPORT SINGAPOREのその他の記事すべて表示
Beachfront Paradise
Robb Report Singapore

Beachfront Paradise

Known for its intricate architecture and contemporary structures, Iniala Beach House in Phuket stands as a grand retreat just a few steps away from the shores of Natai Beach.

time-read
2 分  |
October 2024
Emerald Magnificence
Robb Report Singapore

Emerald Magnificence

Embrace the splendours of Hokkaido's natural beauty from a different yet equally majestic perspective at Higashiyama Niseko Village, a Ritz-Carlton Reserve.

time-read
4 分  |
October 2024
The Real Deal
Robb Report Singapore

The Real Deal

In Guadalajara, one discovers the rise of luxury tequila Volcan de mi Tierra and the passion in bringing forth the highest expression of the spirit.

time-read
8 分  |
October 2024
This Month's Feed
Robb Report Singapore

This Month's Feed

Only the best dining and drinking spots in Singapore.

time-read
2 分  |
October 2024
World Builders
Robb Report Singapore

World Builders

At Bellerby & Co., hundreds of hours are spent crafting globes that don't just depict the planet-they chart, in mesmerising detail, your individual journey or your family's history upon it.

time-read
3 分  |
October 2024
The Home Of Equine Elegance
Robb Report Singapore

The Home Of Equine Elegance

AWARD-WINNING INTERIOR design studio EightyTwo transforms the essence of comfort, luxury and aesthetic elegance with bespoke home solutions that are crafted to reflect one’s personal tastes and enhance your well-being.

time-read
2 分  |
October 2024
Film-schooled
Robb Report Singapore

Film-schooled

Which Autumn 2024 collection best embodies your sartorial look?

time-read
2 分  |
October 2024
Lead With Passion
Robb Report Singapore

Lead With Passion

At a glamorous event in Singapore, Tumi launched the Asra collection for Spring/Summer 2024 with the help of South Korean superstar Mun Ka Young.

time-read
2 分  |
October 2024
Bag The Look
Robb Report Singapore

Bag The Look

From utilitarian daily beaters to versatile style statements, here are the latest work bags to elevate your office cachet.

time-read
2 分  |
October 2024
The Vanity Table
Robb Report Singapore

The Vanity Table

The latest grooming products to know.

time-read
2 分  |
October 2024