It's All About Hue

Across the spectrum of luxury products, the power and potency of colour is never to be underestimated. Robb Report Singapore delves deep into the signature shades that have shaped four brands’ intrinsic identities, and in some cases, taken on a life of their own.

- Renyi Lim

Tiffany & Co

So iconic is the Tiffany Blue Box that the excitement of receiving one is almost equal to the joy of discovering what’s inside – a prime example of how Tiffany & Co’s shade of blue has come to symbolise beauty, romance and promise. Best described as forget-me-not blue or robin’s egg blue, Tiffany & Co historians theorise that it may have been selected due to the popularity of the turquoise gemstone in 19th-century jewellery, especially as a wedding memento gifted by Victorian brides.

The colour first appeared on the cover of Tiffany & Co’s 1878 Blue Book, before being incorporated into the brand’s boxes, shopping bags and advertising campaigns, where it became an ambassador for every Tiffany & Co innovation, particularly the famous Tiffany Setting engagement ring. In 2001, Tiffany & Co approached the Pantone Color Institute to standardise the colour – a process highlighted in the 2016 documentary, Crazy About Tiffany’s – in order to ensure that no matter what medium the colour was reproduced in, it would be instantly recognisable.

“From the moment you set your eyes upon Tiffany’s cool and fresh aquatic blue shade, a colour that speaks to vibrancy and escape, you are immediately transported into a world filled with luxury and delight,” remarked Laurie Pressman, vice president of the Pantone Color Institute. Named 1837 Blue in honour of the year that Tiffany & Co was founded, it remains the colour of fairytale endings.

www.tiffany.com

Aston Martin