For a century, Mercedes-Maybach has been putting its stamp on the automotive universe. Since Karl Maybach and his father, Wilhelm, debuted the brand in 1921 with the goal to present the best and only the best, it has always been firmly perched at the pinnacle of luxury automobiles, with a clear focus on what luxury on wheels needs to be – which you’ll find out in the following chat with Claudius Steinhoff, president and CEO of Daimler South East Asia.
What is the secret behind Mercedes-Benz’s leading position in the luxury automotive segment?
It isn’t a position that we take for granted; no one brand has a monopoly on innovation. We’re guided by our ambition to build the most desirable cars in the world. This holds true in coming up with new automotive technologies and innovation that improve multiple aspects of car ownership: sustainability, connectivity, driving experience, safety and more.
Mercedes-Benz is already well-known in the luxury motoring space. How do you differentiate Mercedes-Maybach?
この記事は Robb Report Singapore の October 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Robb Report Singapore の October 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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