The Power Of Youth
Robb Report Singapore|August 2021
Ferrari’s fluid new offering is designed for a younger crowd.
Demetrius Simms
The Power Of Youth

AFTER 74 YEARS in the business of luxury automobiles, Ferrari just had a major first.

In June, the Prancing Horse debuted its first ready-to-wear collection at its famous factory in Maranello, Italy. The seasonless men’s and women’s styles were highlighted primarily in Ferrari red, Scuderia yellow and electric blue. Creative director Rocco Iannone sought to appeal to younger demographics with a modern approach to trench coats, bomber jackets, parkas and loose-fitting trousers – with most items sporting the Ferrari name or logo. With rubberised and reflective tape accents used throughout the collection, the clothes align, and boldly, with the company’s automotive heritage.

この記事は Robb Report Singapore の August 2021 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Robb Report Singapore の August 2021 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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