Heightened awareness towards hygiene
The beauty and wellness industry is all about proximity therefore when news of the pandemic spreading started, there was extreme fear in the minds of consumers about visiting salons.Realising that many consumers would be forgoing services because of concerns about close physical contact, the industry was quick in alleviating their fears by fast adopting new methods of working, new patterns of consumption as well as new ways of interacting. This change has been led by stringent hygiene and safety measures.
Says Pushkaraj Shenai, CEO, Lakmé Lever, “Covid-19 has impacted the very foundation of the beauty and wellness business – i.e. human touch, which includes both physical contact as well as an emotional connection. Detailed safety measures and enhanced protocols are top priority for customers today. At Lakmé Salon, we have implemented 55 measures designed with the help of a panel of doctors for the utmost safety of our staff and customers. Customers are also demanding quick and result-oriented treatments that give long-lasting results like the Dermalogica 15-minute Zero-Touch FaceFit and Eye Lift treatments and TIGI Copyright 5-minute SOS treatment for their hair.”
Adds Krishna Gupta, Founder & MD, Lloyds Luxuries, “Consumers are more aware now, and their first question for a salon is always regarding hygiene and precautions taken by the brand. Consumers are visiting salons less frequently, but are spending more time with each visit to ensure they get maximum number of services and treatments done.”
この記事は Salon International の December 2020 版に掲載されています。
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この記事は Salon International の December 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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