MATRIX, part of the Professional Products Division at L’Oréal, has always believed in an education-first approach to empower the hairdressers in India. The brand’s vision is to build and unite the largest and best-educated global community of hairdressers fuelled by expression, inspiration and uncomplicated products and services for all.
Through its network of 36 education studios across the country and a diverse education team, MATRIX has successfully conducted 90,000 seminars and trained over 7,00,000 hairdressers over the years, to reach 35,000 salons.
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COVID-19 TIMES: Online Education is a Boon
Since March 2020, India has been impacted by the deadly Coronavirus. The beauty industry was hit hardest because of the nature of work and resultantly, several salons and spas had to face closure. The segment which saw smooth sailing was online education, as now the academies used various platforms as an opportunity to address more students and include more courses
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His Fatherâs Son. With hairdressing in his blood, Alfonso Martinez had a tough and demanding mentor in the form of his father. Through persistence and passion he was able to overcome most of the challenges and today has helped raise the bar of Spanish hairdressing. Today, Martinez is Director of Hairkrone Salons in Madrid and the Finalist for Spanish Hairdresser of the Year 2020/2021 at the FÃgaro Awards
