What Small Salons Can Learn From Premium Brands

While neighbourhood salons offer a more personalised experience, they lack the ability to increase customer footfalls and engage effectively with the customers. Compared to bigger players in the industry, salons next door are yet to be exposed to new age customer outreach programmes. However, it is never too late to start learning about ways to build better brand recall and gain more customers. Here are five points that neighbourhood salons can learn from bigger brands in India, to take their business to the next level.

- Sudheer Koneru

1 Setup customer engagement programmes 

The easiest way to start with is to wish your clients on their birthday via an email. You can leverage email and SMS platforms to send timely appointment reminders, offers and new service announcements. Text messaging is affordable and statistics show that customers respond to an offer up to 80 per cent of the time. Multi-location med spa Prettislim, strengthened their brand recall and customer retention through personalised communication with their guests with birthday campaigns, anniversary emails and ‘We miss you’ campaigns. With this, they not only engaged with their existing clients, but were also able to nurture new leads.

2 Collect customer feedback