The Journey of Hooshiya Ethical beauty in the making!

Hooshiyaa by Dr S. M. Magheswari is a natural beauty brand that has a solution for all your skin and hair care issues. Named after her son, the brand has evolved and found its niche in making homemade products to cure all self-care concerns. "ACcording to me, passion and patience are two great challenges, especially in entrepreneurship. since they can contradict each other," says the founder who as a CEO for more than 4 years had helped thousands of people to navigate their professional journey through promotional activities. "Basically, customer requirements are our inspiration behind each new launch. We are a customer-friendly brand that believes that there is no compromise in quality. True success comes only from hard work. Successful entrepreneurs always give 100% of their efforts to everything they do," she says. In an exclusive interview, we dig deeper into understanding the brand and got all the secrets from Dr S. M. Magheswari herself!

Your brand is so beautiful and colourful. What inspired you when designing your brand & packaging?

We have 1000+ products with proven results of customer satisfaction. So it makes me inspired to give the best quality, designs and packaging

For this summer season, tell us an ideal skincare routine to combat the heat burns and dull skin

Here are 6 steps for an ideal summer season Skincare Routine

* Use Whitening soap/saffron face wash

* Exfoliator for twice a week to remove dead cells and give blood circulation

* Use the saffron gel for the face (Night care) Gel helps to hydrate the skin and also removes tan, blackspot, brightening and healthy Glowing skin.

* Signature lotion for the body to remove the suntan

* SPF for daycare to protect from sun rays

* Apply moisturizer to the skin after SPF

How will you personally sync with the Hooshiyaa's powerful mantra “Live young and stay healthy”?

The most powerful mantra in my day-to-day life is to stay “Young & Live healthy'. So I think everyone needs the same in life.

There has been a rise in skincare and beauty brands in the recent past? How do you evolve your brand to keep up with the constant competition?