From Limited Editions To Heritage Shoes

SANGEET PARYANI has been a big fan of sneakers since he was ten. He recalls the time when he bought his pair of Chuck Taylors with profound nostalgia. Though sneaker has been a strong trend abroad, in India it is the other way until recently. With this penchant, he has opened Superkicks, a sneaker-exclusive retail outlet in Mumbai. Sangeet claims that it’s the unique curation that sets the outlet apart from others. In an exclusive interview with S&A’s Bobo Meitei, he said, the articles that we have are more lifestyle-based than any other MBOs.

What prompted you to launch Superkicks? 

Personally, I’m a big fan of sneakers since I was like ten. I bought my first pair of Chuck Taylors (converse), and since then I’ve been a big fan of sneakers. This has been the trend that has been prevailing abroad but not so much so in India. Until recently, since the past 2-3 years, we have seen a boom in the sneaker industry especially in India. People are purchasing sneakers not only for their functional value but also for their aesthetics. The reason behind this is people in India are now much more brand-conscious and there is a natural progression of shoes, moving away from just being a functional commodity to a lifestyle product, an aspirational wearable product. This is exactly what I’m trying to achieve through this concept called Superkicks. The kind of shoes that I have here are more contemporary, more culture-based. And each and every shoe that we have here has a story to tell. So that’s the idea behind coming up with a super exclusive sneaker store like Superkicks

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