Lasting A Bright Future: Toni Rossi

Lasting A Bright Future: Toni Rossi

- Toni Rossi

In 1978, when patriarch founded Habeeb Tanning Company(HTC), he faced many challenges trying to compete as a national tanner and later as a shoe manufacturer in a market already crowded with quality producers. Fast-forward 40 years to 2018, and he now has the next two generations on board and the future is looking very bright indeed.

Beginning with just one manufacturing plant in Gudiyattam, the company expanded to a second facility in Gudiyattam in 1996. HTC is currently one of the largest upper and footwear exporters in India.

“We produce products for numerous international brands, which has equipped us to create and produce world class quality for our brand. Today, our brand is available through 100 MBO’s across South India,” Tanveer Avroor says proudly. Continuing its foray into the growing Indian market, and spotting domestic trade as a particularly vibrant marketplace. Even in an industry, in desperate need of transformation, he says there must be more than innovation for the sake of it.

Tanveer shares his thoughts with S&A on the future course for the brand.

What is the DNA of the brand?

Toni Rossi is a true-alpha brand, for someone who values respect, honesty and has a strong mind. Like its wearer, who is a gentleman, Toni Rossi lives up to the principles of being a “responsible fashion” wear, and is built by ethical and nature friendly manufacturing policies.

Leather has been at the heart of Toni Rossi. What’s the latest innovation from the house of HTC? Our team is working on new hand finished leathers, smooth leathers, veg-tanned leathers and soles which would improve flex, the motive is to make a product which is high on comfort and style.

You’ve completed two years in retail. How has the journey been?