Metro Shoes: Where The Medium Is Shoe
Shoes and Accessories|July 2018

Metro Shoes is the largest Indian retailer of footwear and accessories in the country. It today boasts a chain of over 436+ showrooms across 107 cities. In 2015, the company entered into a business arrangement with international footwear brand Crocs for operating its EBOs pan India. It is also considered as a springboard for many international brands such as, Clarks and Skechers, to mention a few, entering the Indian market. In an exclusive interview with S&A, its MD, Farah Malik Bhanji, answers a range of questions from retail strategy to in-house brands.

Metro Shoes: Where The Medium Is Shoe

 

Give us an overview of how much retail consolidation you have achieved during the last few years.

Today the company is the largest Indian retailer of footwear and accessories across India. Metro Shoes Ltd today boasts a chain of over 436+ showrooms across 107 cities. We have been opening 50+ stores per year for the last 3 years.

Some of the renowned brands have teamed up with Metro Shoes. How significant change the association has brought?

In 2015, the company had entered into a business arrangement with Crocs for operating Crocs EBOs pan India. Currently, there are total of 64 stores across 48 cities. The expansion plan for year 2018-19 is 35+ stores. Metro Shoes Ltd has managed to increase throughout India Crocs’ stores by more than three times since becoming its national retail partner and has executed plans for aggressive growth of the brand in high streets, malls and airports.

In addition, we retail several international brands in our stand-alone outlets and are the largest seller of Clarks, Skechers etc in India. We are considered as a springboard for any international brand looking to succeed in the Indian market.

How are the in-house brands performing in comparison with the global brands? What products have shown best performance?

Our in-house brands have shown very healthy growth. Due to market conditions and online discounting international brands have been facing a lot of operational challenges. Our in-house product has allowed us to fulfil customers’ requirements as we source from domestic and international suppliers to cater to customer’s needs. Fast growing categories include men’s premium and athleisure for men and women. In addition, we are seeing good growth in the wedding collections

この記事は Shoes and Accessories の July 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Shoes and Accessories の July 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

SHOES AND ACCESSORIESのその他の記事すべて表示
Generative AI Empowering Fashion Retail
Shoes and Accessories

Generative AI Empowering Fashion Retail

In today’s world of rapid technological change, the idea that machines might become smarter than humans has moved from science fiction to a possible reality.

time-read
9 分  |
May/June 2024
ECCO Steps into India: AIMS TO LAUNCH 50 STORES IN 5 YEARS
Shoes and Accessories

ECCO Steps into India: AIMS TO LAUNCH 50 STORES IN 5 YEARS

From the introduction of Direct Injection Technology to the establishment of production facilities in key regions such as China and Vietnam, ECCO's commitment to innovation has remained unwavering...

time-read
10+ 分  |
May/June 2024
APLF 2024 Show Report
Shoes and Accessories

APLF 2024 Show Report

A Global Reunion of Leather, Material, and Fashion Industries: APLF 2024

time-read
5 分  |
May/June 2024
BEST FOOT FORWARD: Footwear is the Sole of the Indian Retail Industry
Shoes and Accessories

BEST FOOT FORWARD: Footwear is the Sole of the Indian Retail Industry

As India steps towards becoming a global economic powerhouse, the footwear retail sector is poised for remarkable growth and transformation.

time-read
6 分  |
May/June 2024
Earthly Elegance-Myaraa
Shoes and Accessories

Earthly Elegance-Myaraa

Cast-offs the foundation of a sustainable luxury brand

time-read
7 分  |
May/June 2024
From Corporate Leadership to Entrepreneurship: Abhishek Ganguly's Journey to Co-Founding Agilitas
Shoes and Accessories

From Corporate Leadership to Entrepreneurship: Abhishek Ganguly's Journey to Co-Founding Agilitas

Founded with a vision to transform the industry, Agilitas boasts a comprehensive approach, seamlessly integrating cutting-edge manufacturing technologies, robust research and development centres, and visionary product design labs...

time-read
5 分  |
May/June 2024
CHUPPS Slide into Recovery
Shoes and Accessories

CHUPPS Slide into Recovery

In the dynamic realm of athletic recovery, every stride holds the potential for rejuvenation. Whether you're a seasoned professional or a dedicated enthusiast, the journey to peak performance is as much about restorative care as it is about rigorous training. This is where CHUPPS emerges as a beacon of innovation, reshaping the landscape of sliders with a keen focus on sports recovery.

time-read
2 分  |
May/June 2024
Stepping Towards Expansion: INC.5
Shoes and Accessories

Stepping Towards Expansion: INC.5

With a network spanning over 220 retail outlets nationwide, Inc.5 is rapidly emerging as the preferred choice for discerning individuals. Marking a significant milestone of 25 years in the industry, the brand has garnered a dedicated following for its premium leather footwear and accessories.

time-read
6 分  |
May/June 2024
ON THE RADAR
Shoes and Accessories

ON THE RADAR

Here we uncover our sizzling selection of Hot Picks” a handpicked assortment of products that are turning up the heat in the market.

time-read
8 分  |
May/June 2024
A Resounding Success for the Leather Industry in Bangkok
Shoes and Accessories

A Resounding Success for the Leather Industry in Bangkok

APLF ASEAN 2023 was a game-changer for ASEAN on the global stage, providing a magnificent platform for emerging designers and catering comprehensively to industry needs under one roof.

time-read
4 分  |
January/February 2024