It started as a family-run company four decades ago, but under the stewardship of CEO Andrea Citterio, lighting brand Penta looks set to reach new heights.
“Italy is well known for four Fs: furniture, fashion, food and Ferrari,” quips Andrea Citterio, CEO of Italian lighting brand Penta. The head honcho explains his foray into lighting and shares that he wanted “to invest in one of the distinctive sectors of Italian production —lighting made in Italy, in particular, is appreciated all over the world”.
Citterio acquired the lighting label in 2015 and named it under the Penta Group, along with the newly acquired firm Penta Architectural (which specialises in technical and architectural solutions for projects that use LED technology), and P custom Light, a bespoke lighting firm.
We sat down with the CEO at the Studio 216 showroom in Singapore, to discuss the trends to watch and his grand plans for the company.
What shaped your decision to acquire Penta?
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