To understand Alessandro Michele’s Gucci, one has to immerse themselves in the universe he has created. Cheryl Chan takes an in-depth look at the Italian creative director’s unique approach to crafting filmlike advertising campaigns
IN 2015, WHEN THE THEN relatively unknown Alessandro Michele was first tasked to take over Gucci as its creative director, no one would have predicted the cultural juggernaut that the Italian fashion house would eventually become. And in such a short time, no less. While Michele had already started working there in 2002 and was associate designer to former creative director Frida Giannini from 2011, there was close to no public information about him, or hints of the Gucci universe he was about to create.
And what a world he has created. With his highly original vision, Michele didn’t just rejuvenate Gucci, he made it relevant again. In 2017, the house reported a first quarter revenue increase of 51 per cent—its strongest in 20 years. It went through an entire rebranding exercise to position itself as fashion’s vanguard, even though it has a century-long history as a luxury house. This was a man who was presented as fashion’s messiah by an industry that was craving for something new, and he was going to be Gucci’s saviour. And with his long dark flowing locks and beard, he even looked the part.
この記事は Singapore Tatler の April 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Singapore Tatler の April 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Louder Than You Think
It might not shout about itself, but among the world’s most influential people, Brunello Cucinelli is everywhere. Its co‑chairman and co‑creative director Carolina Cucinelli shares why the Italian brand’s high‑end ubiquity is built on its rock‑solid values
A New Era
La Prairie unveils the first product from its new collection, the Life Matrix Haute Rejuvenation Cream, an innovative creation that represents a new chapter in luxury skincare for those seeking to maintain healthy skin
Revolutionising Healthcare
Artificial intelligence is the future of healthcare, according to Asia Pacific Medical Technology Association CEO Harjit Gill. Ahead of its Asia Pacific MedTech Forum 2024, she outlines how a digitally driven healthcare system can improve access and outcomes for all
REBIRTH RENEWAL REWARD
Renowned artist Nari Ward gives Tatler a peek into his Harlem studio as he prepares for his solo exhibition in Seoul
Blurring Lines, Breaking Boundaries
Cartier’s creative director of jewellery and watches Marie-Laure Cérède on the maison’s commitment to creating statement-making timepieces for discerning luxury consumers
Tan Yin Ling
The co‑founder of Cloop on how her social enterprise is closing the loop on Singapore’s fashion waste
THE World IS YOUR Oyster
Tatler gets a taste of the luxe nomadic life aboard the world’s most exclusive residential ship as it sails from South Korea to Japan
HAUTE HOTELS
Find out where designers, models and fashionistas stay during Fashion Week
RAISING THE STEAKS
Hanwoo, Korea’s native beef, is celebrated not only for its flavourful meat but also its rich history and deep cultural significance. We explore the qualities and traditions that make Hanwoo a national treasure—and why the rest of the world needs to know about it
The Fashion Centennial
In celebration of its 100th anniversary, Loro Piana looks back on its legacy of exceptional fabrics, textile innovation and savoir faire in its fall‑winter 2024‑2025 women’s and men’s collections