Rolls-Royce marks its foray into the super luxury sports utility vehicle territory with the Cullinan, a family car that embodies the British marque’s commitment to the highest echelon of luxury.
THERE IT WAS, SO CHARMINGLY glossy and stately: the Rolls-Royce Cullinan in the flesh. We had been patiently waiting for this launch for three years, ever since Rolls-Royce Motor Cars announced in 2015 that it would be introducing an entirely new “high-bodied” model. We were finally invited to a private preview of the car in April within the confines of a private museum in Beijing, but weren’t allowed to share any information until its world premiere on May 10. As such, security was tight—we were chauffeured to the secret location, and upon arrival, our smartphones were sealed in an opaque plastic bag to prevent pictures of the car from being taken and leaked out.
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