Disrupting The System

A series of eight collections conceived in collaboration with eight designers, Moncler Genius presents an antidote to the breakneck-paced fashion model.

- Patrick Chew & Kames Narayanan

LAST MONTH, Haider Ackermann left Berluti after just three seasons; Jonathan Saunders resigned from his position as chief creative officer of Diane von Furstenberg after 18 months; and in 2013, Jil Sander quit her eponymous label for the third time after 19 months. The quick turnarounds have prompted the industry insiders to reconsider fashion’s unsustainable, breakneck pace.

As the flaws in the system disrupt the current landscape, the CEO and creative director of Italian brand Moncler Remo Ruffini, takes a new approach to his collections. In place of the brand’s archetypal seasonal collections, Ruffini introduces monthly collections created in collaboration with guest designers.

Unveiled at Milan Fashion week earlier this year, the Moncler Genius collection housed at the Moncler Genius building curates the works of eight designers for the Italian house: Valentino’s Pierpaolo Piccioli, Kei Ninomiya of Noir Kei Ninomiya, Craig Green, Simone Rocha, Hiroshi Fujiwara of Fragment, Francesco Ragazzi of Palm Angels, stylist KarlTempler and in-house Moncler Grenoble designer Sandro Mandrino.