In the 2000s, Toni Ko’s affordable make-up brand, Nyx Professional Make-up, became known for its jumbo eye pencils, liquid lipsticks and roll-on eyeshadows. Having sold the brand to L’Oréal in 2014, in 2019 the Los Angeles-based entrepreneur launched Bespoke Beauty Brands, a company that helps personalities create their own lines of beauty products. Here, Ko talks about Bespoke Beauty Brand’s latest project, male grooming, Covid-19, and life after Nyx.
Tell me about your newest project, Mai Johnson & Company.
Mai Johnson is Bespoke Beauty Brand’s newest line that’s going to be a trailblazer for all things in the men’s beauty space. We just launched in August. The collection includes a full suite of products designed to address dryness, cleanliness and skincare.
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