TikTok on the Clock

TikTok Malaysia’s user and content operations manager Cheah Sheau Mei dishes on the must-knows, tips and tricks to the social media platform that has taken the world by storm

- Rachel Wibisana

What makes TikTok unique and different from other social media platforms?

Millennials and Gen Zs like S-I-N-C (Short-form, Influencer Driven, Native and Co-Created content), and as the world embraces the mobile era, TikTok has become the preferred platform for expression, especially among this generation. From a community perspective, TikTok is a platform that allows users to express their creative ideas through their content, giving rise to extremely interactive challenges and trending topics that anyone can participate in. Of course, TikTok encourages creation through the easy-to-use video capturing and editing tools, resulting in a pool of very diversified content, and providing a direct way for creators and fans to connect.

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What do you think is special about the TikTok scene in Malaysia?

Since its launch in 2017 in Malaysia, TikTok has become a marketplace for ideas around the globe, transcending boundaries to create a diverse hub of content. More than just a platform for entertainment, TikTok has a diverse range of genres including education, travel and the environment. The reason we have a thriving global community is because of our commitment to ensuring a safe and positive platform. We have put in place protective measures by combining content moderation technology with a robust human moderation team.