Lamborghini’s CEO for Asia-Pacific, Matteo Ortenzi, explains what its ‘super’ SUV Urus means for the brand.
Heads turned (and some shook) when one of motoring’s most illustrious brands completely broke suit with the literal and figurative profile of its sleek supercar cast. The ‘Super’ SUV Lamborghini Urus was trumpeted for a production run back in December 2017, and while it isn’t the brand’s first utility vehicle (that honour goes to the rare, Jeep-like LM002 from the 1990s), it earmarks a willingness to go big on an entirely different segment of drivers, while also offering somewhat of a gateway vehicle for newcomers to the performance-obsessed brand.
この記事は The PEAK Malaysia の August 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は The PEAK Malaysia の August 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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