A major new IWC production facility is the latest milestone in the brands traditional-watchmaking-meets-high-tech story.
There is no doubt that IWC’s new integrated facility is its pride and joy, and one that it is proud to show to the world. In our second outing to the heart of German-speaking Switzerland for the opening of the IWC Manufakturzentrum, there are absolutely no limits on photography or video-recording, and we practically breathe down the necks of some of the watchmakers. This is a far cry from four years ago, when we visited IWC’s headquarters and its other key facility at nearby Neuhausen, and strict restrictions were placed on photography, as well as where we could venture.
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