There’s an art to everything in Japan, and fruit is no exception.
Japan has long been about the pursuit of perfection, almost to the point of mania. It should come as no surprise then that the same obsession would be directed at fruit, even if the prices may still cause some eyes to widen.
You could buy 36 watermelons for the price of a square one at a premium fruit store. One SekaiIchi apple (meaning “world’s best”) can set you back about $25. And these are just the ones that are easily available. Auction prices for the first harvest of the season are staggeringly high (see box), where it’s not uncommon to see cantaloupes costing as much as a diamond necklace.
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