Luxury vessels that can access niche spots draw new groups of cruisers.
We live in an age where we rush from one city to another. Invariably, we take a plane, a process that involves crowded airports, treks through long corridors and stressful encounters with increasingly irritated border officials.
Is it any wonder then that cruise liners – especially those operating in the luxury segment of small to medium-sized vessels – are finding themselves in the midst of a nautical boom?
In Asia especially, the statistics are telling. According to Asia Cruise Trends, cruise tourism is growing in double digits, while the absolute volume of cruise travellers from Asia has nearly doubled since 2012 to around 1.5 million passengers. In 2015, Singapore’s cruise sector recorded a 14 per cent annual growth in passenger throughput.
“Today’s luxury traveller is looking for a more enriching experience as they see the world,” says Chris Austin, senior vice-president of global marketing and sales of the Seattle-based Seabourn group, which is expanding aggressively in the Asian market, with itineraries through the Indonesian and Philippines archipelagos, India, and South China Sea. “Our research shows the global luxury travel market is slated to grow at a rate that is higher than the travel market as a whole.”
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