Timeless Influence

Meet these local OG beauty influencers who are staying on top of their game in a time of social media saturation.

- Tan Gin Yee

For Jayne Tham, Evonne Ng and Yina Goh, who are arguably the first few beauty and lifestyle influencers in Singapore, the beauty industry has definitely undergone some big changes over the last few years. We had a chat to find out who influenced the way they see beauty and how it has affected their views.

Jayne Tham 30, Marketing Professional

“I started getting into beauty because of my mum. Watching her do her skincare and makeup was what influenced me as I grew up,” Jayne says. Having just become a mother herself in January this year, Jayne shares how her platform helped her through this new experience.

“Motherhood is a big change, so I usually turn to my followers to ask about things I have experienced or am unsure about. I even did polls and got them to ask me questions too.”

To her surprise, she received lots of concern from her followers. “The Singaporean mummy community is so tight and supportive,” she says. “I was going through some post-natal blues and posted it. Then I had messages coming in saying, ‘You’re doing a great job,’ ‘Don’t worry, you’re doing your best’. ”