Circumventing the busy roadways of the capital on a sultry afternoon a few weeks ago, I am headed towards upscale GK. After turning into one of its quieter by-lanes, my vehicle halts before the gated building that sports the address which is my appointed destination for the meeting. The durwan guides me to an upper-storey and I walk up the steps to the home of the royal in residence, Archana Kumari Singh. Ringing the doorbell, I hear the loud barking of two dogs who hurtle towards the entrance as soon as I step in.
I find myself in a comfortable space that is replete with a plethora of large and small artefacts. My eye is drawn to the huge swing that stands invitingly on one side. At another spot is a piano, silent for the moment — and the erstwhile princess, who is also president of Frazer and Haws, walks in, clad in a soft chiffon sari, her pallu draped elegantly across her shoulders. Delicate pearls glisten around her neck.
Earlier a writer and the editor of a magazine, Archana joined Frazer and Haws when she reinvented her professional life. Her role as president appealed to her inner sensibilities. She emphasises, “Frazer and Haws is the workshop of Hennell, opened by John Frazer and Edward Haws in 1869. Frazer and Haws and Hennell of Bond Street have been designing the most exquisite silver collectables and precious jewellery for over 250 years. I realised that the ideologies I grew up with matched beautifully with the vintage ethos of the company. Also, members of different royal families in Europe bought from them. The concept of corporate social responsibility existed right from the very beginning at Frazer and Haws. I decided that if I had to be the face of any company in India, it would have to be this. My background was similar to what the company embodied; the connection and sync in mindset were automatic.”
この記事は Verve の August 2015 版に掲載されています。
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この記事は Verve の August 2015 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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