The event industry has evolved to a point where the emphasis appears to be on personalisation, by both clients and businesses. How has this affected your approach?
We definitely have seen clients asking for more bespoke options that cater to their specific tastes. We think a lot of it is due to wider exposure owing to travel and the internet. Moreover, there is always a drive to do something authentic. We, however, encourage our clients to personalise only where it will lead to a tangible improvement in their guests’ experience. Otherwise, it is very easy to get carried away and, say, slap your wedding logo or initials on everything, which makes it feel more like a corporate event and, at times, can even come across as a bit distasteful. For us, it’s the little details that matter the most.
What role do social media platforms, Instagram in particular, play in the planning stages?
Instagram is a major influence in design. The art of sharing has allowed people to virtually experience someone else’s reality almost in real time. But, we do covet the true experience of what we see on the screen – be it a pair of shoes someone owns, a restaurant where our favourite actor dined, or the flowers that someone’s loved one sent them. And we save these references on a secret page on Pinterest, or in a folder on Instagram until we have the opportunity to turn them into our realities. It’s good, in a way, that we are able to see what the clients respond to and understand their sensibilities. The only disadvantage is that this can sometimes lead to unreasonable requests.
In addition to what they see on the pages of celebrities and influencers, what do you think guides or affects the choices that people make?
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Making Amends
This generationâs penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our misstepsâŠ
Diamonds With Provenance
In keeping with the companyâs commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency
SARTORIAL ECONOMICS
Sisters Tashi and Tara Mitra demonstrate to Akanksha Pandey how deviating from the mainstream can bend the way we think, live and dress
NOTES TO SELF
An anthropomorphized tigerâs perspective, a viscerally worded futuristic interpretation of loss, a critique of performative activism, a meta reflection on the earthâs crises. Told through different lenses, Janaki Lenin, Indrapramit Das, Keshava Guha and Roshan Aliâs stories â written exclusively for Verve â attempt to make sense of the fraught reality that we exist in today
The Eternal Optimist
As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate
Redemption SONGS
Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.
earth hour
Crafted using natureâs elements, these dials draw inspiration from the many heterogeneous materials and hues around us.Verve turns its lens onto a mesmerising few
THE KIDS ARE ALL RIGHT
Children are holding adults accountable for both the grim future they are facing and the toll this is taking on their mental health. Madhumita Bhattacharyya initiates conversations with families of young climate activists and observes the extent to which parenting has changed in the face of catastrophe
NATURAL JUSTICE
Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. Itâs not glamorous, and the rewards are few and far between, but that doesnât stop her from aiming big, finds Anandita Bhalerao
Along For The Ride
Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.
