Darpan Sanghvi, MD, Sanghvi Brands talks about how he brought the globe to the Indian beauty and wellness scene.
How did the idea to collaborating with international beauty and wellness brands strike you?
The beauty and wellness industries are growing at a rapid pace in India. People are paying more attention to how they look and are taking more initiatives to enhancing their appearance and pampering themselves in luxurious environments. Plus, the amount of money Indians have started to spend on their appearances intrigued me and made me venture into the wellness and beauty segments.
What were the challenges you faced in the process?
It was difficult to convince the Indian consumer that we offer the same international standards of wellness, beauty and fitness in India as is available around the world and also acclimatise consumers to the abovepar benchmark we are setting.
Tell us about the brands under the banner?
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