How is the lockdown treating you?
Firstly, thank you for inviting me on your show and to all the viewers, I hope all of you are healthy. For me, the lockdown has been very hard. Many friends and family have suffered. But we’re coming out of it. The last couple of months has been stressful when it comes to working but I think this is the time we use to reflect, time to also refine our strategies for coming times because no matter what, the business can’t wait. So we have to refine and move on.
The first wave of covid-19 has changed a lot of dynamics when it comes to business. Has it changed any sort of business strategies as far as Audi-India is concerned?
One of the things that definitely took a change was digitalization. We feel there is a lot of emphases required on digitalization. For us, this has been a journey for many years even before the pandemic happened. But yes, the pandemic did make it more difficult. So we’ve done a lot of digitalization on AR, VR, Prebuying experience, buying experience, post buying experience, through websites, and through myAudi app where we have 10000 connected customers. In the future, personalization within digitalization also becomes a much more focused area.
Audi India has been a brand that is well known for its pre-plans and I’m sure it had its plans before the pandemic. So apart from digitalization, have your future plans been affected to a very large extent?
この記事は Just URBANE の June - July 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Just URBANE の June - July 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
THE WATCH GUIDE
Let's find out what the trending luxurious watches available globally, and what could be better than this guide to help you find one that's perfect for you?
THE ERA OF VIRTUAL REALITY
Virtual reality has reached beyond technology and it enables us to experience or see things that doesn't even exist. A dream, an imagination, a parallel universe possibility- everything we wish to see can come true with VR
Lighter Wallets
You're getting the luxe life this month, which is exclusive, fresh, fun, and urbane
WHY SETTLE WHEN YOU CAN MAKE IT DOUBLE?
We all were born with two wrist for a good reason, Here is the new trend called as 'Double Wristing' updates over the former, does it really stack well against the rivals in the affordable price range?
NON TECH TRAVEL ACCESSORIES
While cruising along Puerto Rico's coastlines, is it really necessary to bring your devices with you? Do you think that digital detox will become part of the new norm of vacations? Here is a green-read that explains what non-tech travel is
KNOCKIN ON HEAVEN'S DOOR
Home to some of the most majestic natural wonders, Iceland is the lesser traversed country in Europe. Whether you wish to explore the snowy peaks or the luminous northern lights, Iceland has got you covered for all
Travel With A Clear Conscious
You have been there and done that how about doing it a different way this time? I am not talking about making a bucket list, I am talking about travelling with a consciousness. Travelling sustainably so that your future generations can see the places you love.
5 TRAVEL PODCASTS YOU MUST LISTEN TO!
Listening to podcasts is something that can be done while multitasking and since there are no boundaries to listening to them, here's a curated list of travel podcasts that you can enjoy while traveling.
All about the 'M' game
The motivational legend Les Brown shares his words of wisdom, and we are featuring it here in our specially dedicated section - #MAN. Also, what could be better than hearing it from the master himself....
THE YOUNG HOOLIGAN
The AMG E 53 4Matic+ was launched in India a few months back, and it is the ideal pick for someone looking for a step-down version to the E 63 S 4Matic+ or a performance iteration of the standard E-Class LWB
