What’s the major impediment to buying a direct-sales brand? You can’t sit on it, ride it, or worse, you can’t just drop it back to the shop if something goes wrong. YT Industries may well have just brushed all these problems aside, with the opening of its first ever UK premises, offering demo rides and warranty... and surprisingly good coffee.
Called the YT Mill and smack-bang in the heart of the Surrey Hills, you can now book in a demo ride on any size and any bike in the range, or drop in a bike for service and warranty problems. It’s much more than a demo centre though, explains James Lawrence from YT. “It’s like walking into the website,” he says. “Go to the Izzo page online and there’s smoke drifting up – we’ve got the same thing at the Mill.”
We reckon this makes it the first physical website then. There’s a serious point to the fun, smoke and mirrors, it means people can experience the range physically without just relying on the internet. It’s also a place for e-bike warranty, something bricks and mortar stores have been so important for as the new technologies get tested (sometimes to destruction).
“It takes at least two weeks turnaround for something to go back to Germany,” James says. “Now all of it can be done in the UK; we’ll have a solution.”
This is a huge step for YT, it gains exposure and improves its entire customer experience, while also increasing its costs too. The biggest benefit is to us riders though, we’ve now got the best of both worlds – the direct-sales discount coupled with the convenience of physical shopping.
ãã®èšäºã¯ Mountain Bike Rider ã® November 2020 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Mountain Bike Rider ã® November 2020 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Best places to ride with your kids
Five top venues to keep the nippers entertained this summer
CANNONDALE MOTERRA NEO CARBON 2
Itâs got more suspension tunes than a Hitchcock movie, but will this Moterra thrill us or chill us?
100% GLENDALE GLASSES
When it comes to eyewear, having a large lens not only offers a lot more protection from trail splatter, it puts the frames further out from your field of view, allowing you to focus on the terrain in front of you. The Glendale is absolutely vast, and actually has a lens size akin to a full downhill goggle, so you literally canât see the top or sides of the frame.
DMR STAGE 2 MTB RAIL SADDLE
DMR's new Stage 2 MTB Rail is one of those new/old products. The shape and construction are identical to the existing Oi Oi saddle, but the company has wrapped it in a new skin and added some harder-wearing reinforcement to the edges. It's also toned down the lairy graphics; this saddle only comes in plain black.
STRAIGHT TORQUING - GUY KESTEVEN
Has tech taken the hard work and fun out of mountain biking, or should we embrace evolution and roll with it?
STORM FORCE
Manon Carpenter may have retired from downhill competition, but her new role as a trail advocate is achieving results far beyond the race track
SWEAT AND SLATE
We ride 140 miles through Snowdonia on Cycling UK's newest and gnarliest long-distance trail
HEAD SPACE
New guidance reveals how to spot concussion, and how best to treat it
LATE SUMMER LOVIN'
Classic UK holiday hotspots that really shine when the crowds have gone
HOT STUFF
WHAT WE'RE EXCITED ABOUT THIS MONTH