Q AND A
WHAT IS THE SHANTANU & NIKHIL ANTI-TREND?
Every trend has to have an anti-trend helping to break stereotypical notions about fashion, especially when it comes to menswear. It has to be unconventional as a brand while being relevant. Going against what is ceremonial and decorative, towards minimalism, it also has to delve into nostalgia while modernizing it with elements that have military chic and neo patriotism, a feeling of egalitarianism where feminine and masculine energies overlap and become one.
WHAT IS THE STEREOTYPE AND WHAT'S THE NORM?
What you see all the time—fully embroidered garments, classic shapes, certain structures, old school shapes. We do the antitrend of it, what you won't see normally. We brought in drapes, asymmetrical shapes, new fits, tighter armholes, slim shoulder lines, etc.
ISN'T THAT THE NATURAL CYCLICAL NATURE OF FASHION?
Everything in the world is cyclical. We brought drape philosophy into menswear. Up until 2014 we had not seen it, the only men's drape we saw was the dhoti, lungi, or the drape of a dupatta. Now it will be cyclical. In eight years or so it will come back. Male cousins, fathers, friends wore loose fits for comfort, usually a pyjama with a drawstring. That hadn't changed for years.
WHAT WERE THE INNOVATIONS YOU BROUGHT IN?
この記事は The MAN の February 01, 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は The MAN の February 01, 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
The 2023 Bucket List
Before the world as we know it changes forever, here's a partial list of experiences to try in the year ahead
Do You Have The Time To Read Your Watch?
Audemars Piguet Starwheel Code 11.59 is the latest among watches with unusual layouts
THEY CAME THEY RODE, THEY CONQUERED
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ΤΗΕ RIGHT ΤΙΜΕ
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THE GOLDENPASS EXPRESS
A LUXURY SWISS WINTER ESCAPE ROUTE
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DATING A SINGLE MOM
IT’S A COOL Friday evening. She is sitting with a cup of hot chocolate and unwinding with her phone. Her dating app has 10 unread messages. She hopes that at least one match will lead to a conversation and a date that weekend.
YOUR SHIP HAS COME IN
Go-karting, the world’s first freefall dry slide on sea, musical shows, spa, artwork... this new ship has raised the bar on many levels!
