MOVING TO A DIGITAL ECOSYSTEM

Tag Heuer has introduced a new generation connected timepiece

- Sujana Raj Gurung

THE OLED touchscreen of the Tag Heuer Connected is protected by a scratch-resistant sapphire crystal

AFTER pioneering the luxury connected segment back in 2015, TAG Heuer has introduced a new generation (third to be exact) connected timepiece — the TAG Heuer Connected. What makes this timepiece more special and noteworthy is the digital ecosystem that the brand is moving towards. Along with the watch, TAG Heuer also releases a custom-designed TAG Heuer Sports application that will work in tandem with the newly released watch. This technological statement is an assurance of the brand's direction towards becoming a leader in the luxury connected watch category for the long term.

In terms of design and function, the TAG Heuer Connected watch features an array of distinctive attributes which include a unique design inspired by chronograph watches and featuring daily connected services like activity tracking for golf, running, cycling etc. Furthermore, as the timepiece is now connected to a newly developed TAG Heuer mobile app, reading insights, checking progress and greater personalization is just a tap away.