SUPERCAR BLONDIE

TELLS IT, JUST THE WAY SHE’D TELL HER FRIENDS

- Dhiram Shah

NOT EVERYONE ON THE INTERNET WOULD BE FAMILIAR WITH THE NAME ALEXANDRA MARY HIRSCHI. BUT CALL HER SUPERCAR BLONDIE, AND THERE’D BE OVER SIX MILLION PEOPLE ON INSTAGRAM WHO’D FLASH YOU A KNOWING SMILE. HER ALLURE, CHARM AND ENERGY RESONATE THROUGH HER SOCIAL MEDIA CHANNELS, WHICH HAVE GONE FROM BEING AN EXPERIMENT TO A BENCHMARK FOR AUTOMOBILE CONTENT CREATORS

WHEN A supercar-loving Australian presenter for a drive show in Dubai decided to dabble in the fine art of social media content creation, she never expected to turn into a phenomenon in the world of luxury automobiles. Hailing from Queensland, Australia, Alexandra Mary Hirschi comes from a family that shares her love for cars and long drives. When her social channel on Instagram accrued 50,000 followers, she took a leap of faith into the mysterious abyss of social media and quit her full time radio job. Today, as SupercarBlondie she has over six million followers on Instagram, over three-and-a-half million subscribers on YouTube, and an ever growing list of brands that want to be associated with her.

Her content blends in reviews of supercars and slices of moments from her life, her travels and some exciting interactions she has been part of. For many car-lovers, speaking about Supercar Blondie’s content is a great conversation-starter, because as the Internet goes, everyone has an opinion about everyone else.

FROM SOPHISTICATED DUBAI, SIMPLE CONTENT

Hirschi always found Dubai to be an impressive, ambitious dream of a city that could realise her dreams. Which is why she moved to the glittering Emirate in 2008 with her husband. It's here that she found herself surrounded by supercars.