“I was totally terrified. I thought nobody was ever going to buy this piece, and it was basically going to kill our company.” It turns out that Max Büsser’s fears about the MB&F HM4 (for Horological Machine) were unfounded. In 2019, the New York Times cited the radical wristwatch as one of the 10 timepieces that have shaped modern watch design. The aviation-inspired HM4 was awarded Best Concept & Design Watch at the Grand Prix d’Horlogerie de Genève when it debuted in 2010, and Büsser now hails the near-death experiment in watchmaking as the most important timepiece in his brand’s history.
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WATER WORLD
The New York Yacht Club team, American Magic, will make another run at the America's Cup in Barcelona through October
THE 2024 MAXIM HOT 100
What does it mean to be hot? Maxim's eagerly anticipated Hot 100 portfolio asks just that, charting the individuals who are blazing a trail in entertainment, fashion, sports and pop culture. Not only are these world-class stars soaring high, breaking ground, smashing records and inspiring future generations with their inimitable talent and determination, they're doing it all while emitting a sizzling, sparkling energy that leaves us in awe. Read on with caution: These names are on fire right now!
Class Act
If you're looking for Elizabeth Hurley, check the garden. A longtime staple of screens, glossy magazine spreads and red carpetsparticularly since one unforgettable gown sent her profile stratospheric in 1994-one might be surprised to learn that she has quite the green thumb
Unexpected BEAUTY
A new exhibition and book show why Danish-born photographer Mare Hom is destined for greatness
TURKISH DELIGHT
TÃŒrkiye's remote D Maris Bay resort offers a verdant oasis of pristine beaches, opulent amenities and a variety of world-class culinary outposts
The CHOSEN ONE
Catching up with Ferrari's star driver Charles Leclerc at the Montreal Grand Prix
MONDO DINO
Enzo Ferrari's exquisite homage to his late son Alfredo, the Dino sports car, now enjoys the status of being an all-time classic
Sweet Caroline
As a teenager, Caroline Silta dreamed of becoming a supermodel. With sheer determination, she now walks the runway, graces magazine covers and headlines billboards in Times Square
MANN on the STREET
Exactly one member of the 2023-24 NBA rookie class had built a legacy long before entering the league: Skechers. Last fall, the Los Angeles-based footwear giant launched its inaugural line of technical basketball shoes: the SKX Resagrip and SKX Float.
SPORTS STAR
A conversation with Meg Stewart, Division 1 soccer player-turned-sports and talent agency president
