Long before he formed the company, Paul Gough’s hobbies were woodwork and playing guitar and so, in many ways, starting making speaker cabs for rock ’n’ rollers seemed a fairly obvious choice from the outset. Having gone to university to study maths and physics, he developed a keen interest in the science side of acoustics. “I thought I was going to come up with the equations to build the best cabs, you know,” he remembers. “But it turns out it’s more experience of building and knowledge of woods, that kind of stuff. There are no magic equations.”
After leaving university, Paul started working as a musician, touring with bands, but it was the down-time between tours that started him on the journey of making custom cabs. “I wanted stuff to do to earn a little bit of money when I wasn’t touring. This just made more sense than working in Tesco…”
Another thing that spurred him on was his interest in personalised finishes for his own gear. “When everyone had the black Marshall stack, I had the white Marshall stack. When someone had a white Marshall stack, I had a furry giraffe print Marshall stack. I was always that guy.”
Gradually, Paul’s customisations began to arouse interest among his fellow musicians and, although he didn’t yet realise it, stars were aligning that would light the way to him setting up shop.
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QUICK CHANGE
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