The Singles’ Day, or Double 11, celebrated on November 11 in China, sparks a frenzy of online shop-ping each year. Jack Ma, founder of Alibaba Group, China’s e-commerce giant, was the first to seize this opportunity when he launched the shopping festival, an online shopping event equivalent to the U.S. Black Friday, in 2009.
This year the sales on the day broke a new record. Revenues on Tmall, Alibaba’s leading platform, reached 498.2 billion yuan ($75.98 billion). At the same time, JD.com, Suning.com, and some other leading e-commerce platforms also achieved strong sales performance.
The success of this year’s Double 11 shopping carnival, which took place in the shadow of the COVID-19 epidemic, revealed that the appetite and purchasing power of Chinese consumers remain very high.
China is currently promoting the “dual circulation” development pattern, in which the domestic and foreign markets complement and reinforce each other, with the domestic market as a mainstay. This year’s impressive sales figures demonstrate the country’s economic resilience and vitality. The Double 11 shopping festival is not just a nationwide online shopping event but also a driving force for the Chinese economy.
この記事は China Africa (English) の December 2020 版に掲載されています。
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7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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