Who Will Be India's JetBlue?
Cruising Heights|June 2019

JetBlue was a dark horse when it began operations in the USA but rapidly moved up the ladder from being a low-cost carrier to a value carrier. Ameya Joshi lists out the similarities and dissimilarities between the US carrier and Indian LCCs, IndiGo and SpiceJet, that have been travelling on the path to becoming the JetBlue of the Indian skies.

Ameya Joshi
Who Will Be India's JetBlue?

Call it sudden or unexpected, the fall of Jet Airways has caused problems to travellers far and wide. While the initial focus was on the stations which Jet Airways terminated and the flights which it reduced, the last days of the airline saw a complete pullout from the international side as well. As passengers move on, there is another factor which got overlooked initially, the umpteen code-shares which Jet Airways had with foreign airlines. With the first mover advantage in Indian skies, Jet Airways had been a preferred codeshare or interline partner with most of the international airlines flying to India. This included airlines across alliances and regions and it helped them reach the corners of the country via Mumbai and Delhi which were strong Jet Airways’ hubs.

This has led to airlines like Lufthansa, Swiss, Austrian, United and many more looking out for partners. While Vistara is an obvious choice, the airline lacks the kind of network and reach which Jet Airways had. Air India – a Star Alliance member – has not been very active with code-shares and interlines and also has its flight schedule developed around its own international bank, which leads to longer periods for connections. That leaves the airlines with two options – IndiGo or SpiceJet that have a considerable presence at Mumbai and Delhi and a network which is wider and denser than what Jet Airways had.

The best parallels can be drawn with Jet- Blue, the American airline, which started as a low-cost carrier (LCC) and today has partnerships with 21 airlines across the world. The airline has slowly climbed the value chain to introduce a business class and start a loyalty programme – something that LCCs abhor. As SpiceJet launches its business class product and IndiGo has gone live with its codeshare, it will be interesting to see who becomes the JetBlue of India?

JetBlue

この記事は Cruising Heights の June 2019 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Cruising Heights の June 2019 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

CRUISING HEIGHTSのその他の記事すべて表示
Jets, Tech, And Green Goals
Cruising Heights

Jets, Tech, And Green Goals

The key themes at the Farnborough International Airshow 2024 revolved around innovation and sustainability. Sizeable aircraft orders, advancements in eVTOL technology, and a strong commitment to environmental goals underscore an industry that is not only rebounding from past challenges but also setting the stage for a more sustainable and technologically advanced future, reports ATUL CHANDRA.

time-read
10 分  |
August 2024
FREIGHT IN FLIGHT
Cruising Heights

FREIGHT IN FLIGHT

In 2023, Indian airports handled over 3.15 million metric tonnes of cargo, with international freight dominating. As the sector aims to meet the government's ambitious annual target of 10 million metric tonnes (MMT) by 2030, this goal will require dedicated freighter aircraft, technological integration, infrastructure development, and regulatory improvements, among other things. By JAIDEEP MIRCHANDANI, Chairman, Sky One

time-read
3 分  |
August 2024
ELEVATING PASSENGER EXPERIENCES
Cruising Heights

ELEVATING PASSENGER EXPERIENCES

Panasonic Avionics Corporation is setting new standards in in-flight entertainment and connectivity (IFEC) with the launch of its state-of-the-art software design and development facility in Pune, highlights

time-read
6 分  |
August 2024
CAUGHT IN PAPER JAM
Cruising Heights

CAUGHT IN PAPER JAM

Despite rapid digital advancements in passenger air travel with the airline market expected to surpass $35 billion by end of this decade, the air cargo industry remains bogged down by outdated legacy systems, impeding progress in efficiency and real-time tracking. A special report by

time-read
7 分  |
August 2024
PITCHING FOR SUPPORT
Cruising Heights

PITCHING FOR SUPPORT

India's air cargo industry is gearing up for a major transformation, aiming to nearly triple its capacity by 2030. Current infrastructure handles about 6.5 million tonnes, but meeting future goals will require significant investments to expand capacity, streamline operations, and adopt cutting-edge technologies. Industry leaders at a recent ACFI Annual Conclave emphasised the need for strong government support to overcome challenges, urging policymakers to address operational constraints and improve connectivity, reports

time-read
8 分  |
August 2024
BATTLE FOR THE SKIES
Cruising Heights

BATTLE FOR THE SKIES

As India's international air traffic experiences significant growth over the past few decades, the competition between Air India and IndiGo intensifies. Vistara's merger within Air India and the significant aircraft orders position the combined entity as a formidable player, while IndiGo's ambitious expansion plans and international focus set the stage for a competitive future, analyses

time-read
7 分  |
August 2024
"We Aim to Bridge the Training Gap in Indian Aviation"
Cruising Heights

"We Aim to Bridge the Training Gap in Indian Aviation"

In a candid conversation with CRUISING HEIGHTS, KHUSHBEG JATTANA, General Manager India of Simaero, discusses the strategic timing of Simaero's entry into the Indian aviation market. He addresses the challenges posed by existing pilot training programmes from major airlines like Air India and IndiGo, and elaborates on Simaero's plans to complement these efforts with state-of-the-art training solutions. Jattana also sheds light on the potential growth in the South Asian region and the company's vision for the future.

time-read
4 分  |
August 2024
POWERING UP
Cruising Heights

POWERING UP

Urban Air Mobility providers are accelerating their eVTOL development programmes, reports

time-read
6 分  |
August 2024
Transforming Air Traffic Control Training: CAE's Cutting-Edge Approach
Cruising Heights

Transforming Air Traffic Control Training: CAE's Cutting-Edge Approach

In this interview, MARIE-CHRISTINE CLOUTIER, CAE's Vice-President of Performance, Strategy, and Marketing, discusses CAE's air traffic control training program. Highlighting strategic partnerships, advanced technologies, and global initiatives, the interview reveals how CAE addresses the growing demand for skilled air traffic controllers and flight service specialists. From their dedicated Montreal facility to expanding efforts across the globe, CAE is committed to providing tailored, state-of-the-art training solutions for the aviation industry's future.

time-read
5 分  |
August 2024
POWERING A GREEN FUTURE
Cruising Heights

POWERING A GREEN FUTURE

FIA 2024 witnessed a growing order book for aircraft engine manufacturers and provided important insights into the development of sustainable powerplants.

time-read
10 分  |
August 2024