The 16th edition of Tourism Australia’s India Travel Mission (ITM) held in Jaipur recently reaffirmed that the India market has given the destination an unprecedented response. The spotlight during ITM 2018 was on Signature Experiences.
The 16th edition of Tourism Australia’s India Travel Mission (ITM) which was recently held in Jaipur, proved to be a meeting of minds to both discover and undiscover the world in the southern hemisphere. ITM 2018 brought together 75 Australian tourism businesses to meet with 87 travel retailers from India in over 6,500 business appointments over three days. The event witnessed participation from 14 first time seller participants and 20 buyer companies.
ITM enables Australian tourism product suppliers such as hotels, airlines, state and regional tourism boards and attractions to secure future business to further grow tourism opportunity for Australia in India. The spotlight during ITM 2018 was on Signature Experiences –a collection which offers an exciting, invigorating and diverse range of travel options including Australian Wildlife Collection, Great Golf Courses of Australia, Great Walks of Australia, Luxury Lodges of Australia and the Ultimate Winery Experiences of Australia.
Brent Anderson, regional general manager, South & South East Asia, Tourism Australia (TA) attributes the success story to the camaraderie between the two countries. This is something that cannot be explained and it clearly reflects in the business. He feels the local team of TA is undoubtedly their strength. “India is a significant market for Australia and has been seeing a very encouraging growth trend. The introduction of Signature Experiences, the participation of new products showcasing at ITM this year and commitment of tourism suppliers who have been investing in India over the past decade is a cohesive effort to bring top selection of Australian tourism experiences to Indian High-Value Travellers (HVTs). We are grateful to have received the unstinted support of the Indian and Australian tourism industry to make ITM 2018 a success,” stated Anderson.
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