Sewing Services To The Needs Of Fast Fashion

Whether it is getting the latest top secret collections delivered safely and securely to the ramp or responding to the ‘need it now’ approach of e-commerce customers or exporting high end fashion apparels out of the country, logistics players are well aware of the demands and are tailoring their services as per client's expectations.

- Shreya Bhattacharya

"What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language."

The remark once made by famed fashion designer Miuccia Prada stands totally fit in today’s times, when everyone aspires to make his/ her own mark. Oft-times, these aspirations get emancipation in the form of fashion and apparels.

In a highly demanding trade like fashion, where a product becomes outdated in no time, efficient and flexible apparel logistics surely is critical. Whether it is getting the latest top secret collections delivered safely and securely to the ramp or responding to the ‘need it now’ attitude of e-commerce customers or exporting high end fashion apparels out of the country, manufacturers are growingly getting conscious of the fact that logistics is one of the main differentiator in their marketing strategy and a lean and agile supply chain is key.