Progressive Grocer speaks to retailers with hands-on experience in running and developing loyalty programs to find out about the ways of making them into a powerful platform for meaningful engagement with customers and winning their trust in the brand.
Shibani P Shourie, Retail Consultant: Customer engagement is the key to running a successful loyalty program. Of all the loyalty programs that I have run or been a part of, the most important thing I have focused on is to develop a better understanding of the consumer. It is important to understand the customer’s shopping behavior and what they expect from the brand. Th e way to do it is through the various formal and informal insights and detailed analyses, which a retailer gets from the data available. Based on the analyses and data, a retailer can craft well thought out strategies and tactical plans. As there are different segments of customers, each one has to be engaged differently. Loyalty programs are designed to convert shoppers into advocates of the brand. A successful loyalty program is one that builds customers’ faith and belief in the brand, and retailers should aim to create such loyalty programs.
この記事は Progressive Grocer の July 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Progressive Grocer の July 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Gurgaon's First and Most Successful Independent F&G Retailer
SINCE LAUNCHING ITS FIRST OUTLET IN THE YEAR 2000 IN DLF GURGAON AT A TIME WHEN MODERN TRADE FOOD AND GROCERY STORES WERE NOWHERE ON THE RETAIL HORIZONS OF THE MILLENNIUM CITY, NEEDS SUPERMARKET HAS GROWN TO ADD 26 LARGE, MEDIUM AND SMALL STORES TO ITS KITTY, CLOCKING AN ADMIRABLE RUN RATE ON VARIOUS PARAMETERS OF RETAILING EXCELLENCE ALONG THE WAY. PROGRESSIVE GROCER SPOKE TO NEEDS SUPERMARKET’S MD AJAY DHAR, AND CEO, ARUN KHATTAR, ABOUT HOW THE GROCERY CHAIN HAS BEEN ABLE TO HOLD ITS OWN AND CLOCK STEADY GROWTH IN A HYPER-COMPETITIVE MARKET DOTTED WITH BIG-BOX NATIONAL RETAILERS AND THE SECRET SAUCE BEHIND ITS SUCCESS RECIPE.
Paras Spices is innovating with unique products to meet new trends in the spices category
CATEGORY WATCH FOOD STAPLES
Brands and retailers collaborate to promote the growth of non-alcoholic beverages
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THE HUMBLE PARKING LOT HAS BECOME A DIFFERENT KIND OF RETAIL DESTINATION AND HUB OF COMMERCE.
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