It all dates back to 2011 when the Samandari family shifted to India. Born and brought up in France, it was inevitable for them to miss the French authenticity in the country. It was this realization that spurred Laurent Samandari to come up with the idea of introducing a French Boulangerie in India and thus, L’Opéra came into being. The brand started with its flagship store in Delhi’s iconic Khan Market. Today, L’Opéra has expanded its presence to over 15 points of sale in Delhi-NCR & Dehradun at various high-street locations.
The family is actively involved in running the business and maintaining the high standards of service and excellence that L’Opéra has set for itself. Recounting their experience that laid the foundation of the French Boulangerie, Laurent Samandari, MD, L’Opéra says: “We are the pioneers who introduced the finest French pâtisserie – Boulangerie – in India. We are faithful to our roots and are authentic with our French offerings, ambience and décor. For us, that is our USP. Our positioning in that regard is premium; however, the pricing is fairly competitive.”
He further adds: “By the end of this year, we will have some 22 outlets in Delhi-NCR, covering the key pockets of the region. There are of course other players in the category – albeit very few in the high-end segment – and they do seem to be increasing their number of outlets, both in Delhi and nationwide. But our unshakeable, resilient dedication to French authenticity and mastery is undoubtedly unique. And so, the competition merely emboldens us to attain even higher levels of excellence.”
この記事は Progressive Grocer の September 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Progressive Grocer の September 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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Gurgaon's First and Most Successful Independent F&G Retailer
SINCE LAUNCHING ITS FIRST OUTLET IN THE YEAR 2000 IN DLF GURGAON AT A TIME WHEN MODERN TRADE FOOD AND GROCERY STORES WERE NOWHERE ON THE RETAIL HORIZONS OF THE MILLENNIUM CITY, NEEDS SUPERMARKET HAS GROWN TO ADD 26 LARGE, MEDIUM AND SMALL STORES TO ITS KITTY, CLOCKING AN ADMIRABLE RUN RATE ON VARIOUS PARAMETERS OF RETAILING EXCELLENCE ALONG THE WAY. PROGRESSIVE GROCER SPOKE TO NEEDS SUPERMARKET’S MD AJAY DHAR, AND CEO, ARUN KHATTAR, ABOUT HOW THE GROCERY CHAIN HAS BEEN ABLE TO HOLD ITS OWN AND CLOCK STEADY GROWTH IN A HYPER-COMPETITIVE MARKET DOTTED WITH BIG-BOX NATIONAL RETAILERS AND THE SECRET SAUCE BEHIND ITS SUCCESS RECIPE.
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THE HUMBLE PARKING LOT HAS BECOME A DIFFERENT KIND OF RETAIL DESTINATION AND HUB OF COMMERCE.
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WITH CONSUMERS BECOMING MORE HEALTH-CONSCIOUS, RETAILERS HAVE ALSO STARTED MAKING SHIFTS IN THEIR OWN MERCHANDISING AND MARKETING TO KEEP UP WITH THE TREND.
