Optimizing Customer Digital Experiences With AI

With the advent of AI, brands have gathered a deeper understanding of customers. As AI deals with semantic meaning, meta-level knowledge, and answers which are either exact or optimal, it can easily come up with personalized interactions based on the preference of each customer. AI is able to decipher tendencies and predict future customer needs or create excellent recommendation engines.

- Abhishek Mahajan

Artificial Intelligence (AI) has had a huge impact on the retail industry. In fact, Gartner predicts that by 2020, 85% of our interactions will be with chatbots. To put it differently, AI is deemed to change a lot. Human workforce will be no more at the forefront of customer interactions, and marketing calls will rely mostly on hard data instead of individual ideas. In fact, a study reveals that AI will increase business output by 6.5 times. Now the question is with this technology in flux and advancing into mainstream how AI will influence everyday customer experiences

Ways to Optimize Customer Digital Experiences with AI

With the use of AI that promises to deliver relevant retail experience seamlessly across devices. In fact, a survey among US customers said that 83% of shoppers are happy to shop from a brand that uses chatbot or some other AI competences.

Tailored content to suit customer needs

There is no denying the fact that personalization plays a key role in meting out positive customer experience and brands are looking out for different ways so that they can make every point of the customer journey more personalized.

However, with rising complexity of products and services, sometimes it becomes challenging to keep the content relevant. This is where AI has a major role to play. AI enables creation of tailormade content for a specific customer base. Deeplearning models can take cue from common words and phrases that customers look for and in turn can come up with tactful recommendations.