PUTTING THE ‘FAST’ in fast food is the flavour of the season. Recently, food aggregator giant Zomato launched a 10-minute food delivery service. For now, it is confined to Zomato’s affluent home base of Gurugram, but it plans to scale it to other cities soon.
“Nobody in the world has so far delivered hot and fresh food in under 10 minutes at scale and we were eager to be the first to create this category, globally,” said Deepinder Goyal, cofounder & CEO of Zomato.
The move to inject the white-hot business model of quick commerce into food delivery seems to have shaken up India’s burgeoning e-commerce space. Delivery of grocery and essential items within 10 minutes or so is already a thing, pioneered by startups like Zepto and Blinkit (formerly Grofers) and also by the likes of Reliance’s JioMart and Tata-owned big basket. Meanwhile, Zomato’s rival Swiggy, which already has a thriving instant grocery delivery model, is reportedly planning to extend it to food as well. And, Bhavish Aggarwal has also turned his attention to the model with Ola Dash.
But as one analyst quipped: are we counting our chicken biryanis even before the eggs are hatched?
“Is there a demand for food delivered within 10 minutes? I don’t think thousands of people wrote in saying that if you don’t deliver in 10 minutes, we will stop ordering,” said Rashmi Daga, founder of cloud kitchen chain FreshMenu. “Consumers need to be educated on the costs associated with demanding speed. We are just creating undue pressure on everyone around us.”
When Goyal announced Zomato’s 10-minute delivery model in a blog in March, it was criticised for putting delivery agents under undue stress and causing traffic problems.
この記事は THE WEEK の May 08, 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は THE WEEK の May 08, 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
A golden girl
One of India's most formidable beauties passed away earlier this month. The odd thing is she would absolutely hate this obituary; she hated being written about and avoided publicity for all of her nine decades. Indira Aswani was 93 when she died. But anyone who encountered her, even briefly, was in such awe of her grace and poise, and one could not but remember her forever.
The interest in wine is growing delightfully in India
The renowned British wine writer and television presenter Jancis Robinson, 74, recently came to Delhi and Mumbai to reacquaint herself with India's wine industry. This was the Robinson's fourth visit to India; the last one was seven years ago. On this trip, Robinson and her husband, restaurateur Nicholas Lander, were hosted by the Taj Hotels and Sonal Holland, India's only Master of Wine.
United in the states
Indian-Americans coming together under the Democratic umbrella could get Harris over the line in key battlegrounds
COVER DRIVE
Usage-driven motor insurance policies offer several benefits
GDP as the only measure of progress is illogical
Dasho Karma Ura, one of the world's leading happiness experts, has guided Bhutan's unique gross national happiness (GNH) project. He uses empirical data to show that money cannot buy happiness in all circumstances, rather it is family and health that have the strongest positive effect on happiness. Excerpts from an interview:
India is not a controlling big brother
Prime Minister Tshering Tobgay considers India a benevolent elder sibling as the \"big brotherly attitude\" is happily missing from bilateral ties. He thinks the relationship shared by the two countries has become a model of friendship not just for the region, but for the entire world. \"India's attitude is definitely not of a big brother who is controlling and does not allow the little brother to blossom and grow,\" says Tobgay in an exclusive interview with THE WEEK.
Comrade with no foes
Lal Salaam, Comrade Yechury-you were quite a guy!
Pinning down saffron
In her first political bout, Vinesh Phogat rides on the anti-BJP sentiment across Haryana
MAKE IN MANIPUR
Home-made rockets and weapons from across the border are escalating the conflict
SAHEB LOSES STEAM
Coalition dynamics and poor electoral prospects continue to diminish Ajit Pawar's political stock
