Cool And Savvy, She's The Poster Athlete For An Entire Generation

It was not just a win for a remarkable individual, it was a win for a generation, a win for women’s tennis, a win for women’s sport.

- Andy Dunn

It felt as significant as when Tiger Woods captured his first Major in 1997. That triumph at Augusta brought a whole new audience to Tiger’s sport.

Emma Raducanu’s astonishing victory in New York (with her trophy, above) could do the same for hers.

Quite simply, she is a poster athlete for youngsters. Cool, savvy, cosmopolitan. And she will be a poster athlete for women’s tennis, one it needed.