A New Kind Of Development

Real estate companies take steps to adapt to the times

- Johannes L. Chua

Developers, from established ones to newcomers, are now facing a different world. Like a scene from a post-apocalyptic movie, they have to adapt to the times and “flip” their previous plans for marketing, sales, and operations. It can’t be business as usual, even if restrictions are finally lifted.

Whereas before developers try to gather as many people in one room for their events, they now have to make do with “online launches.” Sales presentations are now also done via Zoom. Their properties, whether these are residential villages or high-rise condos, look similar to a medical facility with all personnel in face masks or hazmat suits. And spaces intended for recreation and community bonding are now filled with signs encouraging physical distancing.

Manila Bulletin Lifestyle checked four real estate developers on how they plan to operate and sell their projects in the new normal.

Boosting online presence

New San Jose Builders Inc. (NSJBI) stepped up its communication efforts as it recently launched a redesign project for its website (www. nsjbi.com.ph).

Built around customer feedback, the website promotes seamless digital and contactless home-buying with its streamlined, user-focused design that guides clients to the information and services with ease.

“NSJBI is now ready for contactless buying of properties. With this website update, we are giving our buyers another way of doing business and make things easier for all our clients. An access to our site and a tap on their phones will give buyers the option to reserve their future home wherever they are,” says Leo A. Barrosa, senior vice president.