Four Decades Of Fine Filipino Craftsmanship

What began as a mom-and-pop with two carpenters in the backyard is now one of the leading furniture manufacturers and retailers in the Philippines

This year, Philux celebrates 40 years of furniture making. What began as a mom-and-pop endeavor with two carpenters in the backyard of Zelda Kienle’s ancestral home has grown into a dynamic team and an expansive workshop with showrooms across Metro Manila.

In 1980, Max Kienle, a Swiss expatriate, and his Filipina wife Zelda Aragon founded what is now one of the leading furniture manufacturers and retailers in the country. Initially an export business, Philux eventually focused on the robust local market and continues to do so today.