There are some things the Bharatiya Janata Party (BJP) can take for granted. Such as its hold on the so-called Hindu vote, no matter how defined, and its poll prospects bumped up by the popularity of Prime Minister Narendra Modi. Among other such assets, India's ruling party could list its appeal among bulge-bracket youth, especially those who came of age after the economy was opened up: those born between 1981 and 1996 (called millennials) and those born after that (Generation Z). As found by the latest Millennial Survey conducted by Mint in alliance with YouGov and Centre for Policy Research (bit.ly/48bldNy), BJP support was expressed by almost half its national sample of 12,544 urban youngsters drawn mostly-and evenly-from those two electorally significant age cohorts.
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