Job In A Bank? I'd Rather Be A Mumfluencer

Business analyst quits to become social media star

- Jennifer Hyland

A mum has told how she has swapped a promising career in banking to become a social media star with thousands of followers and 11million YouTube hits.

Ash Reid ditched her job as a business analyst after she shot to internet fame sharing parenting and lifestyle advice, as well as her favourite home hacks and beauty tips.

The married mum of two set up an Instagram account in 2015 after fearing her friends were fed up with her bombarding them with daily pictures of her newborn daughter on Facebook.

From there, she began uploading photos and videos across Instagram and YouTube, which has led to her working with top brands including Heinz, Mamas & Papas, Matalan and Fabletics to promote their products to her followers.

Ash, who is known online as Mama Reid, gave up her 9-5 job and teamed up with YouTube parenting channel Channel Mum.

Now the 27-year-old, who is mum to Ella, five, and Charlie, three, has revealed how she turned her social media hobby into her livelihood.